USE CASE — LEAD GENERATION

More leads. Better quality. Less drop-off.

Lead gen forms are the most important — and most neglected — part of most marketing funnels. A 10% improvement in form completion can mean thousands in additional pipeline. CleverForms A/B tests your lead forms automatically and shifts traffic to the version that converts.

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The problem with lead generation forms today
  • High drop-off on long lead gen forms
  • No way to know which form version converts better without manual testing
  • Generic forms that don't qualify leads before they reach sales
  • No data on which fields cause the most abandonment
FORMS YOU CAN BUILD
Inbound lead capture

A/B tested forms that maximize qualified lead volume from paid and organic traffic.

Demo request forms

Short adaptive forms that pre-qualify prospects before booking.

Gated content forms

Optimized forms that maximize email capture from content downloads.

Event registration

Registration forms with variant testing on field order and copy.

Pricing inquiry

Forms that collect budget and intent signals for sales routing.

We A/B tested the headline on our demo request form. One version got 40% more completions with the same traffic.

Head of Growth, B2B SaaS
OTHER USE CASES
HealthcareEducationReal Estate