CLEVERFORMSTHE SELF-OPTIMIZING FORM BUILDER

Forms thatimprovethemselves.

Every question runs quiet experiments. Every visitor teaches it something. Every 15 minutes, your form gets measurably better at not losing people.

NO CODE · NO ANALYST · NO GUESSWORK
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TEST EVERY QUESTIONDETECT FRICTIONSHIFT TRAFFICLIFT COMPLETIONEVERY 15 MINUTES
THE SILENT LEAK
0%
of people who open a form never finish it.

They don't complain. They don't file a ticket. They hesitate on one badly-worded question — and they're gone. Your dashboard calls it “drop-off.” We call it the most expensive silence in your funnel.

Traditional builders show you where people left. They never tell you why — and they never, ever fix it.

CLEVERFORMS FIXES IT WHILE YOU SLEEP →
HOW IT WORKS

Built-in
experimentation.
Zero manual work.

No duplicate forms. No separate A/B tool. No analyst on retainer. CleverForms runs adaptive experiments inside the form itself.

KEEP SCROLLING ⟶
01STEP 01/03
What is your company's annual revenue?
Roughly how much does your business make?
Select your revenue range ↓

Write the rivals

Give any question two or three phrasings — different wording, tone, or input type. Your live form keeps working untouched; the variants layer quietly on top.

No duplicate forms. No rebuild. No separate testing tool.
02STEP 02/03
visitor #4012 → variant A
visitor #4013 → variant C
visitor #4014 → variant A

Split the crowd

Each visitor is dealt one variant for their whole session — server-side, deterministic, zero flicker. Come back tomorrow, see the same question.

Weighted assignment. Consistent on every return visit.
03STEP 03/03
A ▸ 62% traffic ✦ winning
B ▸ 24% traffic
C ▸ 14% traffic

Crown the winner

Every 15 minutes the engine scores real behavior — answers, skips, hesitation, rage-backs — and shifts traffic toward the phrasing that converts.

Minimum 100 impressions before rebalancing. No premature verdicts.
THE CONTROL ROOM

Watch a form think.

This is live simulation of the engine at work — variants competing, behavior streaming in, traffic rebalancing in real time. Your dashboard looks exactly like this. Minus the simulation.

Optimization Engine
LIVE
Variant A33.0%
Variant B33.0%
Variant C34.0%
EVENT STREAM
Form Analytics
LIVE
QUESTION DROP-OFF
What's your role?92%
Team size?78%
Annual budget?61%
Current tooling?47%
Timeline to decide?38%
completion lift this week+34.0%
Active Experiment
LIVE
“annual revenue” · 3 variants running
Variant A58.0%
What is your company's annual revenue?
Variant B26.0%
Select your revenue range ↓
Variant C16.0%
Roughly how much does your business make?
BEHAVIORAL ANALYTICS

It reads
the room.

Most analytics tell you what happened. CleverForms reads the full behavioral signal — hesitation, backtracking, skips, validation friction, answer speed — then identifies which phrasing caused the drop-off and quietly retires it.

Session-level consistency — same variant for the entire journey
Exploration floor — worst variant always keeps ≥5% traffic
Statistical guard — no rebalancing until 100+ impressions
Epsilon-greedy scoring — deterministic, transparent, auditable
TRACKED EVENTS · SCORING WEIGHTS
.answered+1.0User confirmed and advanced
.shownQuestion entered viewport
.skipped−0.5Optional question bypassed
.backtracked−0.3User pressed Back
.validation_error−0.4Input rejected — friction signal
.abandoned−1.0Session ended without finishing
PRICING

Free while it's early.

CleverForms is in early access. Run real self-optimizing experiments at no cost. Paid plans arrive when we're confident you're getting measurable value — not a minute sooner.

FREE
$0
forever, during early access
Start free
3 active forms
2 variants per question
1,000 sessions / month
Basic analytics
Community support
COMING SOON
PRO
$29
/ month
Join waitlist
Unlimited forms
Unlimited variants
25,000 sessions / month
Full event analytics
API access
Email support
COMING SOON
GROWTH
$79
/ month
Join waitlist
Everything in Pro
100,000 sessions / month
Priority support
Custom branding
Advanced analytics
SCALE
Custom
volume + SLA
Talk to us
Everything in Growth
Custom session limits
SSO & team roles
Dedicated onboarding
SLA guarantee

Stay
clever.

Traditional forms collect responses. CleverForms learns from them — improving wording, structure, and conversion with every single submission. Yours could start learning tonight.

Build your first self-optimizing form
NO CREDIT CARD · NO-CODE SETUP · LIVE IN MINUTES