Your form has a question that kills conversions.
You just don't know which one yet.

Forms that
fix themselves.

A/B test every question. Track real behavior. Automatically shift traffic to the wording that converts. No analyst. No guesswork.

Run your first experiment free
Optimization Engine
LIVE
Variant A33.0%
Variant B33.0%
Variant C34.0%
EVENT STREAM
Form Analytics
LIVE
QUESTION DROP-OFF
What's your role?92%
Team size?78%
Annual budget?61%
Current tooling?47%
Timeline to decide?38%
completion lift this week+34.0%
Active Experiment
LIVE
"annual revenue" · 3 variants running
Variant A58.0%
What is your company's annual revenue?
Variant B26.0%
Select your revenue range ↓
Variant C16.0%
Roughly how much does your business make?
THE PROBLEM

You published your form.
You're bleeding conversions
and you don't know where.

The average form loses 68% of visitors before completion. Most drop-off happens at a single question — the one that's worded wrong, positioned wrong, or asks too much.

Traditional analytics tell you where people left. FormCraft tells you which variant fixes itand routes traffic there automatically — every 15 minutes, around the clock.

HOW IT WORKS

Set it once.
It improves itself.

01
Write your variants
Add 2–3 phrasings of any question. Different wording, tone, or input type. Two minutes.
Your existing form keeps working. Variants are layered on top.
02
Traffic splits automatically
Every visitor gets a variant for their entire session. Deterministic. No flicker.
Weighted random assignment server-side. Same variant every time they return.
03
Engine finds the winner
Every 15 minutes the optimizer scores variants and shifts traffic toward what converts.
Minimum 100 impressions before rebalancing. No premature conclusions.
EXAMPLE — three phrasings of "annual revenue" · system found variant A converts 2.4× better
WINNER
Variant A62% traffic

What is your company's annual revenue?

Variant B24% traffic

Roughly how much does your business make yearly?

Variant C14% traffic

Select your revenue range ↓

WHY IT WORKS

Tracks more than just completion rate.

Most analytics tell you what happened. FormCraft tracks the full behavioral signal — hesitation, backtracking, skips, errors — then decides which variant caused it.

✓Session-level consistency — same variant for the whole journey
✓Exploration floor — worst variant always gets ≥5% traffic
✓Statistical guard — no rebalancing until 100+ impressions
✓Epsilon-greedy scoring — deterministic and fully auditable
TRACKED EVENTS
.answered+1.0User confirmed and advanced
.shown—Question entered viewport
.skipped−0.5Optional question bypassed
.backtracked−0.3User pressed Back
.validation_error−0.4Input rejected — friction signal
.abandoned−1.0Session ended without finishing
PRICING

Free while it's early.

We're in early access. Run real experiments at no cost. Pricing kicks in when we're confident you're getting value.

FREE
$0
forever, during early access
Start free
✓3 active forms
✓2 variants per question
✓1,000 sessions / month
✓Basic analytics
✓Community support
COMING SOON
PRO
$29
/ month
Join waitlist
✓Unlimited forms
✓Unlimited variants
✓25,000 sessions / month
✓Full event analytics
✓API access
✓Email support
COMING SOON
GROWTH
$79
/ month
Join waitlist
✓Everything in Pro
✓100,000 sessions / month
✓Priority support
✓Custom branding
✓Advanced analytics
SCALE
Custom
volume + SLA
Talk to us
✓Everything in Growth
✓Custom session limits
✓SSO & team roles
✓Dedicated onboarding
✓SLA guarantee
EVERY DAY WITHOUT OPTIMIZATION IS WASTED CONVERSIONS

Your competitors are optimizing.
Is your form?

Stop publishing static forms. FormCraft finds what converts and routes traffic there — automatically, every 15 minutes.

Run your first experiment free
No credit card required · Works on any form you already have